The “All American” is a concept borrowed from Nike’s Lunargrand Wingtip model. The goal was to re-design the shoe incorporating a sports element, while utilizing Eco-friendly materials. The midsole and outsole use the original Lunargrand molds to keep cost down, while incorporating a vintage inspired metal cleat. The upper is made from game-used NFL football leather which allows the shoe to be contructed with an already manufactured material. Meaning low production costs and zero water waste, while maintaining Horween leather’s made in USA roots. The tongue features an actual football lace, and the eyestay has decorative stitching to match the aesthetics of a real ball, resulting in a product that has huge marketing upside